Single Songs Vs. Album

According to the article, “Apple Introduces Album Discount” by Nick Wingfield, Apple Inc its giving discount to all of its customers who want purchase the remaining songs from which they’ve already bought single songs on iTunes. The purpose of this new strategy is to motivate people to buy complete albums instead of single songs, since it would be more expensive to buy the complete album as single songs than buying the complete album all at once. One of the reasons Apple is giving discount for customers who want to buy the complete album is because music sales for Apple declined when customers buy single songs from iTunes. It is less expensive to buy single songs from iTunes than to buy an album directly from Apple.

I think that this new offer that Apple is giving to customers might work for some, but might not work for others. Personally, I like more the idea of buying single songs even if its more expensive than buying a complete album. Sometimes I don’t like all the songs from an album, therefore the idea to buy single songs sounds better than buying the complete album. In the other hand, it is a good idea for people who like to buy the complete album because it would save them some money.

If you bought single songs from an album, Apple is giving you 180 days from the day you purchased single songs to buy the reaming or complete album. If you made a purchase before yesterday, you have 90 days to purchase the remaining songs from the album that you’ve already bought songs, so hurry before you lose your chance. (Nick Wingfield)

Source:
Wingfield, N. (2007) Apple Introduces Album Discount. Retrieved March 30, 2007, from http://online.wsj.com/article/SB117517512567653137.html?mod=hps_us_at_glance_mm